01Polka Pop

Introducing a New Taste to 3,000+ Students

All campaigns

Polka Pop gained measurable youth feedback and early brand visibility - laying the foundation for deeper campus penetration.

Polka Pop campaign
Polka Pop logo
Brand
Polka Pop
Duration
1 Week Per Campus
Campaign
Product Sampling + Youth Taste Trials
Headline result
3,000+ students engaged

02The challenge

Polka Pop aimed to introduce its beverage to college students - driving real taste trials and building early-stage brand recall within competitive campus environments.

03Our approach

We activated 2 NCR campuses through:

  1. 01

    Focused on-ground sampling drives

  2. 02

    Direct student taste feedback collection

  3. 03

    Peer-led content creation (10+ reels/posts)

  4. 04

    Short, high-impact activation windows

We didn't just distribute samples. We tested market acceptance in real time.

Polka Pop campaign image 1
Polka Pop campaign image 2

04The impact

What it added up to.

Students engaged

Product samples distributed

Student-led content pieces

Offline branding integration

Taste feedback & brand recall

Polka Pop campaign image 3

Next campaign

Hilary Rhodha

05FAQ

Questions, answered.

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