01Hilary Rhodha
Positioning Fashion as Youth Identity Across Campuses
Hilary Rhodha became a recognized fashion name inside youth ecosystems - moving from awareness to lifestyle adoption.
- Brand
- Hilary Rhodha
- Duration
- 4 Months (2025)
- Campaign
- Fashion Branding + Influencer Marketing
- Headline result
- 1 Lakh+ students engaged
02The challenge
Hilary Rhodha wanted to build aspirational brand identity among college students - not just fashion awareness, but lifestyle positioning.
03Our approach
We activated 15+ campuses through:
- 01
Fashion showcases and styling workshops
- 02
Influencer-led reels and content creation
- 03
Peer-driven digital amplification
- 04
Campus ambassador programs
We didn't just promote clothing. We turned fashion into youth identity.
04The impact
What it added up to.
Students engaged
Product trials & styling sessions
Influencer & student-led reels/posts
Offline branding integration
Aspirational brand recall
Next campaign
Nescafé
We shortlist creators based on your audience, niche, geography and campaign goal. We check audience quality and past content before any profile reaches you.
You bring the objective. We build the campaign.
Tell us the goal and budget. We will come back with the creator mix.