01Nescafé
Brewing Daily Campus Conversations Across 30+ Colleges
Nescafé transformed from a beverage into a cultural anchor - becoming synonymous with campus breaks, conversations, and youth energy.
- Brand
- Nescafé
- Duration
- 8 Months (2025)
- Campaign
- Campus Sampling + Canteen Integration
- Headline result
- 2 Lakh+ students engaged
02The challenge
Nescafé wanted to embed itself into daily student routines - not just trial, but sustained consumption and cultural integration.
03Our approach
We activated 30+ colleges through:
- 01
High-volume sampling drives (coffee sachets & cups)
- 02
Canteen integration with permanent supply crates
- 03
Student-led digital buzz campaigns
- 04
Peer-driven reels showcasing "coffee moments"
We didn't just distribute coffee. We brewed conversations and culture.
04The impact
What it added up to.
Students engaged
Cups distributed
Digital impressions
Offline branding integration
Go-to campus coffee brand
Next campaign
Abhibus
We shortlist creators based on your audience, niche, geography and campaign goal. We check audience quality and past content before any profile reaches you.
You bring the objective. We build the campaign.
Tell us the goal and budget. We will come back with the creator mix.