01Abhibus

Turning Campus Energy into 50,000+ App Downloads

All campaigns

AbhiBus became more than a travel app it became the preferred booking partner for campus travelers.

Abhibus campaign
Abhibus logo
Brand
Abhibus
Duration
2 Weeks (2025)
Campaign
Campus Activations + Influencer Marketing
Headline result
50,000+ app downloads

02The challenge

AbhiBus wanted deeper penetration among Gen Z travelers, not just awareness, but real app installs and cultural relevance inside campuses.

03Our approach

We activated 25+ colleges across India using:

  1. 01

    On-ground campus engagement

  2. 02

    Influencer-led storytelling (North + South mix)

  3. 03

    Student ambassador networks

  4. 04

    High-frequency digital amplification

We didn’t just promote an app.We embedded it into youth travel conversations.

Abhibus campaign image 1
Abhibus campaign image 2

04The impact

What it added up to.

App downloads

Students reached on-ground

Digital reach

Influencer views

Better CPV than market average

Abhibus campaign image 3

Next campaign

Monster Energy

05FAQ

Questions, answered.

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